주차

주차명

(주제)

주차별 학습 목표

차시

차시명

강좌 운영방법

학습내용

수업방법

평가방법

학습자료

1

Introduction to Consumer Behavior in Hospitality Industry

⋅Understand meanings and significances of customer behavior

1-1

Definitions of customer behavior

강좌

영상

(15분×3개)

PPT, PDF

1-2

Customer behavior VS consumer behavior

1-3

Significance of studying customer behavior

2

Customers of hospitality businesses(1)

⋅Understand meanings of customers and characteristicsof each types of customers

2-1

Definitions of customers

강좌

영상

(15분×3개)

과제

PPT, PDF

2-2

Classifications of customers(1)

- Classifications in terms of academic

3

Customers of hospitality businesses(2)

⋅Explain the main characteristicsof each type of customer segment

3-1

Classification of customers(2)

- Classification in terms of marketing

강좌

영상

(15분×3개)

과제

PPT, PDF

4

Determinants or factor influencing customer behavior

⋅Analyze the extent to which each factor influences customer behavior.

4-1

Determinants or factors influencing customer behavior

강좌

영상

(15분×3개)

과제

PPT, PDF

5

Customer’s purchasing decision -making process

⋅Explain unique characteristicsof hospitality products and customer’s purchasing decision-making process

5-1

Hospitality product

강좌

영상

(15분×3개)

과제

PPT, PDF

6

Customer motivations(1)

⋅Explain the meanings, characteristics, and significances of customer motivations

6-1

Definition of motivationsand customer motivations

강좌

영상

(15분×3개)

과제

PPT, PDF

6-2

Characteristics of customermotivations

6-3

Importance of studying customer motivations

6-4

Challenges in studying customer motivations

7

Review of the content

⋅Review of the content before midterm examination

7-1

Review of the content before midterm examination

강좌

영상

(15분×3개)

퀴즈

PPT, PDF

8

Midterm examination

9

Customer motivations(2)

⋅Apply the customer motivation theories/concepts to examinecustomer motivations

9-1

Customer motivation theories & concepts

강좌

영상

(15분×3개)

과제

PPT, PDF

10

Customer experiences(1)

⋅Apply the concepts of on-site customer to examinecustomer experiences

10-1

Definitions of customer experiences

강좌

영상

(15분×3개)

과제

PPT, PDF

10-2

Characteristics of customerexperiences

10-3

Concepts for the study of on-site customer experiences

11

Customer experiences(2)

⋅Apply the concepts of post-experiences to examine the customers’ post-experiences

11-1

Examples of research on customer experiences

Definition and characteristicsof post-experiences

Concepts for the study of post-experiences

강좌

영상

(15분×3개)

과제

PPT, PDF

12

Interactions between customers and hosts of the hospitality business(1)

⋅Apply the concepts on interactions between customers and hosts to examine this issue in various contexts

12-1

The nature of interactionsbetween customers and hospitality business

강좌

영상

(15분×3개)

과제

PPT, PDF

12-2

Types of hosts in hospitality business

12-3

Concepts for the study of interactions between customers and host of hospitality business(1)

13

Interactions between customers and hosts of the hospitality business(2)

⋅Apply the concepts on interactions between customers and hosts to examine this issue in various contexts

13-1

Concepts for the study of interactions between customers and host of hospitality business(2)

강좌

영상

(15분×3개)

과제

PPT, PDF

14

Review of the content

Review of the content for the final examination

14-1

Review of the content for the final examination

강좌

영상

(15분×3개)

퀴지

PPT, PDF

15

Final examination